The coffee industry has changed immeasurably in the last 20 years. Whilst the west coast of America and Australia can take a lot of credit for this, a big Swede with an even bigger moustache, played a huge part.

A self-taught roaster from Gothenburg he was co-founder of the World Barista Championships. It’s been the industry’s standard setter since its inception at the turn of the millennium and is in a large part responsible for the burgeoning coffee festival scene and the trend for celebrating coffee in a similar way to beer or wine.

When I visited Matts in Gothenburg he was too modest to big himself up, so I’ve done it for him in Fresh Cup magazine

About Elizabeth Hotson

I'm a broadcast and print journalist, mainly at the BBC but I also write for other publications.

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