The coffee industry has changed immeasurably in the last 20 years. Whilst the west coast of America and Australia can take a lot of credit for this, a big Swede with an even bigger moustache, played a huge part.
A self-taught roaster from Gothenburg he was co-founder of the World Barista Championships. It’s been the industry’s standard setter since its inception at the turn of the millennium and is in a large part responsible for the burgeoning coffee festival scene and the trend for celebrating coffee in a similar way to beer or wine.
When I visited Matts in Gothenburg he was too modest to big himself up, so I’ve done it for him in Fresh Cup magazine
Elizabethhotson 