What do you call a Lada with a sun roof? An ashtray. Just one of the many jokes about the Soviet car that everyone loved to laugh at. Nowadays though it’s Lada owners who are laughing … all the way to the bank. In this video I shot for BBC TV and online, Ed Hughes, Lada fan and as it turns out, canny investor, explains why he’s such a fan:


The accompanying online piece with more interviews, pics etc is here:bbc.co.uk/news/business-39489527

About Elizabeth Hotson

I'm a senior radio producer, presenter and editor. I work both for BBC and for private companies.

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