What do you call a Lada with a sun roof? An ashtray. Just one of the many jokes about the Soviet car that everyone loved to laugh at. Nowadays though it’s Lada owners who are laughing … all the way to the bank. In this video I shot for BBC TV and online, Ed Hughes, Lada fan and as it turns out, canny investor, explains why he’s such a fan:

 

The accompanying online piece with more interviews, pics etc is here:bbc.co.uk/news/business-39489527

About Elizabeth Hotson

I'm a broadcast and print journalist, mainly at the BBC but I also write for other publications.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s