What do you call a Lada with a sun roof? An ashtray. Just one of the many jokes about the Soviet car that everyone loved to laugh at. Nowadays though it’s Lada owners who are laughing … all the way to the bank. In this video I shot for BBC TV and online, Ed Hughes, Lada fan and as it turns out, canny investor, explains why he’s such a fan:
The accompanying online piece with more interviews, pics etc is here:bbc.co.uk/news/business-39489527
